Same team. New name. Stronger purpose.
03 Jul 2025
Reflecting our legacy. Refreshing our future.
"Walk the site, talk to the locals, research landform and history…”
When we think about where Taylor Burrell Barnett began, this philosophy from Russell Taylor, a planner with a deep appreciation for place, combined with Bill Burrell’s groundbreaking approach to urban design, still sits at the heart of how we work today. Both were pioneers of planning and design in Western Australia.
Their legacy, along with that of early partner Lex Barnett, whose expertise in statutory and strategic planning helped establish our reputation as a trusted advisor on major projects and policy across the state, continues to shape the way we work — helping our clients unlock opportunities and shape places that have a positive impact on future generations.
As we enter a new chapter as TBB Planning, our updated name and brand reflect both where we’ve come from and where we’re headed. This isn’t about changing who we are. It’s about ensuring our identity keeps pace with our purpose, our people, and the impact we want to make. Our foundations continue to inspire us to think critically, connect meaningfully, and shape places that endure.
Last year, we reset our strategy and set a clear direction for the future through our 2024–2027 Strategic Plan. It renews our focus on urban design and planning and positions us as progressive leaders who care deeply about delivering great outcomes for clients and communities.
It was also the right time to reflect on our legacy, our team, and how we present ourselves to the world. The result is a clearer name, a stronger visual identity, and a brand that reflects how we work and what we believe in. At the core of it all is our ethos: we do this with heart.
We’ve long been known in the industry as TBB. From now on, we’re operating as TBB Planning. It’s simpler, clearer, and puts our core expertise—urban design and planning—front and centre, making it easier for new clients and collaborators to understand who we are and what we stand for.
Our new brand identity includes a clean, modern look, anchored by our orange arrow, a symbol of momentum, adaptability and forward thinking. But it’s not just about how we look. It reflects the kind of experience you can expect when working with us: collaborative, thoughtful, and committed to better outcomes.
We’ve also refined our messaging to better reflect what drives us. At TBB Planning, we don’t just plan places. We create opportunity.We connect people and place through future-focused thinking and purposeful design — grounded in context, guided by community, and focused on lasting impact. And we do it with care and integrity.
Whether you’re navigating complex approvals, planning a new community, or tackling long-term policy challenges, we’re here to help you move forward with confidence. Our advice is clear. Our strategies are smart. And our relationships are strong. That hasn’t changed.
We’re proud of where we’ve come from and excited about what’s ahead (including our new website which is currently under development). Thanks for being part of our journey.
Samantha, Rachel & Ben
On behalf of the TBB team
Please note: We are now operating as TBB Planning Pty Ltd (ABN 93 687 085 141) under our updated entity structure. All invoicing and contractual arrangements should now reflect this change. If you need support updating your records, please don’t hesitate to contact us on [email protected].