b'The brand storyA tapestry through timeThe TBB logo has evolved over the2001The logo was revised to recognize the changes years. It tells a story of a philosophy,to Taylor Burrell Barnett. It encapsulated a more a vision, a purpose and a commitment.elaborate arrangement and pattern of urban geometry, peri urban fringe and rural hinterland It stems from the past, explores therepresentative of therms focus and skills.present and imagines the future. 19701995TBB wanted to demonstrate their comprehensive understanding and feel for the underlying principles and textures of planning, design and2008 Social logic of space development. The fundamental elements of theLeading the way as new urbanists and conscious of the need land include open space, water and landscape.for sustainable outcomes the TBB logo rebrand took cues from The fabric of human settlement includes thesettlements like Bologna and the social logic of space1 and urban form, streets, gardens, bricks and mortar. how societies work.The core strength of the centre. Respect for the fabric of the streets at the heart. The need to link the services of the centre to the places beyond.In 1970, Ken Cato established Cato Brand PartnersSBS logos and of course was fundamental in creating the in Melbourne. His work has earned him an acclaimedTaylor Burrell logo in the mid-1990s, collaborating closely international reputation and 16 global offi ces. He haswith Bill and the other Directors. Bill found Ken to be of a developed some of Australias most iconic brandlike mind, a perfectionist and strategist and fellow design identities including the Qantas, Commonwealth Bank,professional. Ken worked with the partners at the time Macquarie Bank, Channel 7, Coles supermarkets andto formulate the early logo design in the 1990s and a 28'